Partner with customers Media & Entertainment By unlocking the capabilities of powerful content creation and production management tools, and bringing them to the cloud, we are paving the path for a more ef昀椀cient, resilient, and scalable entertainment production future. Digital tools in the Autodesk cloud build resilience into the media and entertainment industry by enabling remote collaboration and simplifying customer work昀氀ows. Media and entertainment companies are becoming more 昀氀exible than ever, with a growing global remote workforce, cloud-based business models that embrace agility and cost-ef昀椀ciency, and innovative tools that foster creativity and enable secure and safe information exchange inside and across studios. We support open source standards, which provide an important foundation for these efforts. Medical illustration and visualization 3ds Max and Maya software are used in the medical 昀椀eld to create accurate and realistic visualizations of complex physiological processes and medical procedures through both high-quality video and VR experiences. This content can be used to train doctors, nurses, and other healthcare professionals to support high-quality healthcare delivery. It can also educate patients about the intricacies of the human body and the possible bene昀椀ts of medical interventions. The medical illustration team at the Centers for Disease Control (CDC) routinely collaborates with researchers and scientists to develop compelling 3D imagery, animated videos, and motion graphics that convey health risks such as parasites, bacteria, viruses, and more. The team leans on a range of 3D content creation applications, including Autodesk 3ds Max tools for modeling, animation, and VFX and Arnold technology for rendering. In designing the iconic COVID-19 coronavirus image, they used 3ds Max software to make a precise, high-contrast image with strong details and textures to best help the public visualize and understand the invisible threat.
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